Vatican City, Apr 13, 2015 / 02:27 pm (CNA/EWTN News).- Giving witness to Jesus Christ is more than mere advertising, Pope Francis said: it's the act of courage in proclaiming the Gospel “with frankness” even to the point of martyrdom.

Christians do not simply “advertise Jesus Christ” with the aim of increasing our numbers, the pontiff noted during his daily Mass homily on April 13. “This is not necessary.”